Gold has captivated humanity for millennia — a symbol of elegance, power, and timeless value. As one of the most cherished and versatile precious metals, gold continues to play a central role in jewelry making. From its natural luster and resistance to tarnish to its malleability and variety of shades, gold remains an eternal favorite among both jewelers and wearers alike. Whether in classic yellow, sophisticated white, or romantic rose tones, gold jewelry never goes out of style.

▪︎ Gold is one of the oldest and most highly valued metals, used by humans for centuries to create jewelry, currency, and works of art.

▪︎ In its natural form, gold is very soft, which is why it is usually alloyed with harder and more durable metals (such as copper, silver, palladium, and others) for use in jewelry.

▪︎ The quality and purity of gold are measured in fineness (‰) or karats (K):

999 fineness = 24K — pure gold

750 fineness = 18K — high-quality gold

585 fineness = 14K — the most common type used in jewelry

375 fineness = 9K — a more affordable option

▪︎ Gold does not oxidize or tarnish — one of its main advantages for use in jewelry.

▪︎ Gold can appear in yellow, white, or rose tones, depending on the metals added to the alloy.

▪︎ White gold is often coated with rhodium to give it a brilliant white finish and enhance durability.

▪︎ Wearing gold is considered not only aesthetically pleasing but also beneficial for one’s energy and mood.